Greenpeace 1 - Air
Description
The installation participant sits/stands in front of the screen, where they are presented with a microphone and graphical interface. On the screen is an industrial factory engulfed in polluted smog. When the participant blows into the microphone, the smoke and dark clouds start to blow away, slowing revealing a beautiful natural scene instead of a smog-engulfed factory.
The participant is left with "You can help blow air pollution away." This interactive piece is part of a Greenpeace advertising campaign designed around the idea that "You can help." We want participants to feel empowered that they can make a difference by physically blowing the virtual air pollution away.